Sticker Shock Campaign to Reduce Underage Drinking

Underage drinking is a serious public health problem posing enormous health and safety risks to youth in the United States.  Alcohol is the most widely used substance among American youth, contributing to more teen deaths than all other drugs combined.

BStrong Together has partnered with Broncos Committed students at Barrington High School, with support from the Barrington Police Department and Advocate Good Shepherd Hospital, to participate in the national Sticker Shock campaign created to educate, inform and remind the adults in the community about the dangers and consequences of providing alcohol to minors.

The Sticker Shock campaign reminds adults about the negative consequences of providing minors with alcohol at the point of purchase in places where alcohol is sold. Stickers and bottle tags were placed on random alcohol packaging in Barrington area stores starting May 12th. The campaign coincided with the annual Honk for Sobriety event coordinated by Broncos Committed held before school on May 13th, as well as Barrington’s prom on May 15th and graduation celebrations. BStrong Together aims to bring the campaign to the Barrington area community again before the 2021 holiday season.


According to the 2018 Illinois Youth Survey, adults contribute much to teens’ attitudes toward alcohol, as well as their access to it. 63% of Illinois high school seniors reported it would be easy for them to get alcohol, with 44% reporting getting their alcohol most frequently from their parents and 30% reporting that they obtained their alcohol most frequently from an adult other than their parent with that adult’s permission.

Teens who decided not to drink cited parental disapproval as the main reason.

Some parents may think providing alcohol to teens is harmless or may even be helpful in teaching them how to handle alcohol before they turn 21 years old. However, many studies have shown that is not the case. The Center for Disease Control has reported that 90% of underaged drinking may be categorized as “binge drinking.” Early alcohol use is also correlated with higher rates of alcoholism, depression and mental health issues later in life.

Nationally, 73% of teen auto fatalities are alcohol related (NHSTA, 2017). According to the National Center for Drug Abuse Statistics, alcohol kills more teens than all other drugs combined.

Learn more about the consequences of underage drinking in this Community Conversation video from Advocate Good Shepherd Hospital and Advocate Health Care.


With proms, graduations, and celebrations with nicer weather coming soon, adults need to help kids be safe. Parents are encouraged to talk about the risks of underaged drinking with their children and teens often, model responsible drinking, and not provide alcohol to minors. Here are some additional resources to help inform and guide you:

Copyright © 2017-2021  BStrong Together.  All rights reserved.

       BStrong Together         110 South Hager Avenue, Suite 202, Barrington, Illinois 60010         (224) 228-3071